Design a New Product to Serve as the Foundation for the Next Generation of the Company’s Applications
Ahead of an aggressive development schedule, work to design the flagship product as the framework for the next generation of single page applications for the company’s product portfolio. Incorporate complex business requirements, a yet-to-be-conceptualized user and entity management system, and user feedback in a manner that support the evolution of the product portfolio while also providing a first-of-its-kind system for state mandate, training, and certificate compliance tracking.
By teaming with management and the development team, we were able to define and visualize the new application requirements and delivered a comprehensive set of hi-fidelity design aids and workflows that represented multiple user perspectives. Our designs were refined through user feedback efforts and from information gathered in customer focus groups and then used to spearhead the marketing initiatives that increased awareness as the product underwent development. The product and related company rebranding efforts successfully launched together in 2017.