Site Design, Messaging, and Style Survey Your Name & Company * Questions about your visitors Page 1 How would you describe the typical visitor to your website? What is your company's tag line? (or main value proposition) If you don't have one, what do you think it could be? It should describe the value you offer and what differentiates your product/services What things should site visitors know FIRST about your company when they visit your site? What should site visitors know about your company before they leave your site? What is the most challenging aspect of discussing your business? Consider how your company is perceived off-line, and tell us how your website will serve to enhance or change that perception. If someone were to describe your new website in 2-3 words, what would you want them to be?