Product Development

CX/UX strategy and product-management support for teams building software.

We are not developers — and that’s the point. We lead development through a user-centered, agile process: your engineering team builds; we make sure what gets built is the right thing, built in the right order, for the right users. Design sprints, validation, testing, and better approaches to development, project management, and DevOps.

Who this is for

You’re navigating your first serious web project. Your company depends on a web product — a shopping experience, a SaaS platform — and needs a strategy for its next evolution. You want more of your users’ needs in your development planning. You need a better system for requirements, a product roadmap, a risk assessment — or just an experienced set of eyes on your platform.

We work with startups and small businesses using iterative processes to build or improve web applications: ecommerce, software-as-a-service, custom applications, and highly tailored user experiences.

How an engagement runs

01

Review

We evaluate your UX and UI against best practices and easy wins.

02

Listen

User feedback and data — collected, consolidated, analyzed.

03

Design

Wireframes and new ideas, tested with stakeholders before anyone writes code.

04

Specify

Requirements to the development team — often alongside your designers or marketing team.

05

Verify

Quality review and further user testing.

06

Launch

Go to market, and keep the user in the conversation after.

We support the entire stack along the way — technical SEO, custom APIs, cloud infrastructure, and security. We’ve helped develop platforms and strategies that serve millions of users across the globe.

Levels of support

Engagements scale to what the product needs: a UX assessment — we collect everything the user sees, consolidate it into a mapping of the user journey, and identify the easy wins; requirements gathering; project planning; product-owner support — establishing a UX protocol for your development team, with sprint support; through to complete support of the product effort.

Solutions include

  • Helpdesk and CRM integrations
  • Content strategies and execution
  • User experience, usability, and conversion optimization
  • Website management, maintenance, security, and updates
  • Cloud infrastructure — Azure, AWS, dedicated servers — and PCI compliance
  • DevOps — source-code management, testing and quality assurance, backlog management, requirement planning
  • UI and UX design · search engine optimization · digital marketing

Functional-design samples from the practice: quoting systems, complex ecommerce products and services, digital-asset inventorying and consolidation, migrations, and new features.

What a conversion review examines

Informative copy · information hierarchy · depth of information · speed · SEO · branding · usability · accessibility · credibility · social proof · differentiation — photography and originality.

Common questions

What is user experience?

All of the digital interactions a customer has with your product and your brand — human experience, customer experience, and user experience together.

What does a good user experience require?

Research and a plan for delivery: design, experimentation, iteration, security, and structure.

How are design sprints managed?

Observe the current process, collect as much data as possible, analyze it, form hypotheses, and assemble a vision of the future state — one that includes testing and validation, for the customer experience, the user, and the value proposition.

How is UX related to marketing and branding?

Sales pipelines and conversion metrics are user-behavior data. Lead generation is a psychology problem — influence, perception, cognitive load, clarity of value, trust. UX and marketing succeed or fail together.